Anyhoo label plans were nixed. Maybe it had to do with the axing of one of their execs a few months ago. How does this story end? To be continued.
Thursday, January 8, 2009
The music industry is plummeting; let's start a label!!
I'm not sure how no one else has picked up on this, but the geniuses at FUSE tv were planning to start a record label this past fall. Their first signing was to be The Lordz (of Brooklyn) - a hip hop / rock group started in the early '90s by the McLeer brothers, Ad Money (DJ ADM) and Kaves - who's FUSE reality show "The Brooklyn Way" tanked last summer. Maybe I'm crazy but shouldn't a network like FUSE, who's programming in my opinion was better than MTV's (keyword: WAS) put their money into more of a buzz band? How would The Lordz generate money for Fuse...or better yet help their image? A Paramore-ish or NOFX type should have been their choice. Not a group who's touring with Everlast and hasn't had a hit or real buzz in over 10 years.
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I wouldn't mind the new label if it had a solid leg to stand on and offered up relevant music but since this is often subjective and there are far too many labels out there who are struggling, I fear any band who forms alliances with that enterprise might find themselves used as a write off. I think its a good thing that they are choosing to stick with programming on the network instead of tossing their hats into this realm. We need more shows that focus on the incredible bands who are working hard to keep us entertained. Maybe less reality shows about the ones who almost did and more about the ones who are making a difference now. I could be wrong of course...
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