Semi Precious Weapons’ eclectic frontman Justin Tranter is more than just a singer for the New York City-based garage/glam-rock outfit —he’s also winning rave reviews for his recently launched jewelry line, Fetty Of Brooklyn.
The Fetty (an abbreviation for “Fucked up and prETTY”) collection currently has three distinct lines—Fetty, Fame and Precious Weapons—featuring unique pieces for all budgets and tastes in various settings (gold, silver, brass, nickel, etc.).
“I want Fetty to encompass a classic beauty, opting for subtly over showiness,” explains Fetty founder Tranter. “However, I am taking the concept of being classic one step further by oxidizing the metals and incorporating strong, contrasting symbols…”
Morbid pendants of weapons, skulls and bugs make up a large part of Fetty’s items.
However, Tranter does show a more sensitive side with his Braille pieces—each bangle, bracelet, ring and necklace features a word (like “baby,” “magnetic,” “love” and “precious”) spelled out in Braille via diamonds or crystals.
My favorite collection, though, is the Precious Weapons one. The necklaces, bracelets and earrings each consist of two pendants: 1) a weapon; and 2) a heart that has been damaged by said weapon. For example: The “Butcher’s Wife” piece has a knife and a heart with slashes through it; The “Love Bites” piece (which I bought for my best friend, the dental hygienist, for Christmas) has tooth and then a heart with a bite taken out of it; and the “Heart Beat” piece has a hammer and a dented heart. Very cute & creative!
Fetty is loved by celebrities like Rihanna, Lady GaGa, Sarah Michelle Gellar, Jennifer Love Hewitt, Kate Moss and more.
For more information, visit Fetty online.
The Fetty (an abbreviation for “Fucked up and prETTY”) collection currently has three distinct lines—Fetty, Fame and Precious Weapons—featuring unique pieces for all budgets and tastes in various settings (gold, silver, brass, nickel, etc.).
“I want Fetty to encompass a classic beauty, opting for subtly over showiness,” explains Fetty founder Tranter. “However, I am taking the concept of being classic one step further by oxidizing the metals and incorporating strong, contrasting symbols…”
Morbid pendants of weapons, skulls and bugs make up a large part of Fetty’s items.
However, Tranter does show a more sensitive side with his Braille pieces—each bangle, bracelet, ring and necklace features a word (like “baby,” “magnetic,” “love” and “precious”) spelled out in Braille via diamonds or crystals.
My favorite collection, though, is the Precious Weapons one. The necklaces, bracelets and earrings each consist of two pendants: 1) a weapon; and 2) a heart that has been damaged by said weapon. For example: The “Butcher’s Wife” piece has a knife and a heart with slashes through it; The “Love Bites” piece (which I bought for my best friend, the dental hygienist, for Christmas) has tooth and then a heart with a bite taken out of it; and the “Heart Beat” piece has a hammer and a dented heart. Very cute & creative!
Fetty is loved by celebrities like Rihanna, Lady GaGa, Sarah Michelle Gellar, Jennifer Love Hewitt, Kate Moss and more.
For more information, visit Fetty online.
